Key branding definitions

Key branding definitions

There is very little consistency in people’s understanding, or usage, of brand terminology. For clarity, we offer the following definitions:
A Product: is something that is produced to function and exists in reality.

 

A Brand: has meaning beyond functionality and exists in peoples minds.

Product Quality: has major influence on Brand Qualities.

Brand Qualities: are the thoughts, feelings, associations and expectations created by a Brand Identity.

Brand Identity: is the way in which a brand is expressed visually and verbally.

Branding: is viewing every customer related activity as part of the branding process and managing it accordingly. Everything a company does that affects its customer, affects the value of its brand.

Marketing: means making it easy and motivating people to buy your product – through product design, pricing, packaging, distribution, advertising, etc.

Brand Marketing: is pushing beyond product benefits to fulfill a strategic core promise. It means looking past the tangible to the intangible, accommodating buyers’ practical needs while resonating with their deeper feelings.

Brand Strategy: means deciding which products are going to be used to deliver which products and services to which customers. (This may involve usage of global brands, umbrella brands, megabrands, subbrands, flanker brands, brand extensions and brand families.)

Brand Equity: is the present value of the pre-established purchases, or the premium paid, for a brand’s products.

Why do we want a brand?

All brands start by speaking to the needs and aspirations of an audience. The aspiration is the brand identity: that’s the projection of how the brand wishes to be perceived by its target audience (as opposed to the brand image, which is the way the brand is, currently perceived).

Knowledge and appreciation of this core concept will allow the steward of the brand to develop the mission, build and nurture the market, maintain the brand philosophy, strategy, overall look and feel of the brand and, of course, the logo. What is the audience going to be satisfied with the message coming from the brand? What is going to help build a strong brand identity (what would weaken it)? How can the aspirations for the brand identity be reached?

Who’s Minding the Store?

The brand steward, usually the senior executive from the parent company, must protect and cultivate the immutable core of the brand (about 50%) in order to ensure that the brand remains strong. The steward manages the part of the brand that must remain fluid (the remaining 50%) in order to keep the brand relevant and exciting. Typically we see a freshness and evolution in the brand’s advertising and packaging, that’s the part of the brand that is constantly evolving. The steward is responsible for overseeing the advertising agency’s efforts to promote the brand, to develop brand segmentation internally (that is, the sub-brands) and to direct the packaging of branded products. The overall responsibility of the brand steward is to keep the brand on course and profitable.

Companies that have broad, strong brand recognition can diversify through their sub-brands more than narrowly focused companies. For instance, Brit Richard Branson, a courageous babyboomer, started his first business in 1968 at the age of sixteen and has cultivated companies in the entertainment area ever since under the umbrella, Virgin Group (www.virgin.com). First came Virgin Records. Ten years later Branson branched out Virgin Atlantic Airways, then a year later added Virgin Holidays. Two years after that Virgin expanded to include Virgin Airship & Balloon Company, Virgin Publishing and Virgin Hotels, among others. Branson, a highly visible and consistently strong leader, is the very essence of pioneer spirit and innovation. Consumers ‘get’ virgin’s abstract brand identity because Virgin’s broad target audience identifies with Branson and all he stands for: unencumbered global vision and maverick style. He is a self-proclaimed Virgin for life.

Durbrow offers this wisdom, “There is not a long-term advantage to having a Brand If the image is more than a reality, the people will be disappointed whenever they encounter the brand. all its hard work, ie, the Brands will not command a premium or create a preference for the company’s branded products. “

6 Surprising Ways to Save Money in Auto Insurance

6 Surprising Ways to Save Money in Auto Insurance

Secure driving and fewer points on your license will always go a long way to reduce the amount of money you pay for Elkton car insurance, but this is not the only way to keep your premiums low. Check out this surprising way to save more money in your pocket at the end of the month.
Reduce Coverage on Older Vehicles

6 Surprising Ways to Save Money in Auto Insurance

Did you know that collision coverage represents the lion’s share of insurance costs? If you drive an older, paid vehicle, you may want to consider removing this coverage. Car owners with vehicles older than 10 years should be able to benefit from dropping collision coverage.

Increase your Deductible

The lower the deductible you have on your vehicle, the higher your insurance premium. You may have chosen a lower deductible because you are financing your vehicle, but if the vehicle is paid off and you are safe driver without any accidents in your records, you may want to consider increasing your deductible. Yes, you will pay more if you have an accident, but why pay more to drive your car safely every day?

Are you still financing your vehicle? You have room when you arrive at your deductible. Most lenders ask their customers to have a $ 500 deductible or less. If you feel stuck in a budget with a $ 250 deduction, consider raising it to $ 500 to lower your monthly payments. Doing so will give you a bit of financial relief without violating your lender’s rules. 6 Surprising Ways to Save Money in Auto Insurance

Save Money on Driver Teenagers with Safety Program

Not surprisingly, teenage drivers can make your insurance premiums skyrocket overnight. It is a case of whether they have their own car or they borrow yours. One of the easiest ways to soften a financial blow is to ask your insurance company if they have a secure driver program. This program may require evidence of a driver’s education class or may just ask your teen to take an online course. Even though your teenager may not be happy to participate in the driver safety program, you will be happy when you open an insurance bill every month.

Keep All Your Insurance Policy with One Company

Multipolicy discount is money saver. Whether it’s a life insurance policy, tenant insurance, or homeowner policy, you save it when you bundle it. Almost every insurance company offers multipolicy discounts, but if you’re with an insurance company that does not offer these savings, it’s time to start shopping for new providers.

Less Drive to Save More

Today people work less than brick and mortar offices and more than the comfort of their own homes. If you telecommute, work part time from home, or carpool for a week, let your insurance company know. Spending less time on the road means you are less likely to have an accident and this is news to be celebrated by the insurance company. Cutting the amount of driving you make to and from work can reduce insurance costs.

Research Safe Car before you Buy

Are you in the market for a new vehicle? Before leaving for a dealer, do a little research. Each year the Insurance Institute for Highway Safety (IIHS) assesses vehicles for security. Cars that meet the highest standards generally cost less to ensure. Not that this vehicle will not be involved in an accident, but if so, the likelihood of injury and damage may be much smaller than other cars on the road that are not equipped with certain safety features.

Ky. Gov.: All elected officials who have settled sexual harassment claims should resign

Ky. Gov.: All elected officials who have settled sexual harassment claims should resign

Kentucky Republican Gov. Matt Bevin answering questions about a plan to make changes to the state’s struggling public pension system on Wednesday, Oct. 18, 2017, in Frankfort, Ky. ADAM BEAM / AP

FRANKFORT, Ky. — Kentucky’s Republican governor has called for the immediate resignation of any elected official who has settled sexual harassment allegations.

Gov. Matt Bevin held a news conference on Saturday at the state Capitol days after the Courier-Journal reported Republican House Speaker Jeff Hoover had settled a sexual harassment allegation outside of court with one of his staffers.

Bevin said the accused owed it those who they represent and said their despicable, vulgar behavior will not be accepted in Frankfort, CBS affiliate WKYT reports.

“The people of Kentucky deserve better. We appropriately demand a high level of integrity from our leaders, and will tolerate nothing less in our state,” said Bevin.

Bevin did not mention Hoover’s name and he would not answer questions from reporters. But he seemed to refer to the allegations when he said they have not been denied and have been corroborated by other sources. He also indicated the allegations involve multiple elected and unelected officials, but he would not identify them.

Asked if he wanted Hoover to resign, Bevin said “you heard me” as he left the rotunda.

Republican leaders said Saturday they plan to hire a law firm to investigate the report that House Speaker Jeff Hoover settled a sexual harassment claim outside of court with one of his staffers.

A news release from the GOP leadership on Saturday says they did not consult Hoover, but have informed him of the decision.

How to Shop for Auto Insurance

How to Shop for Auto Insurance

When you set out to buy a car, you usually take the time to consider your needs and budget. The same consideration is just as important when shopping for car insurance. We were flooded with car insurance ads every day; It’s hard to know which one is best for you and your family. Start your search by finding out your state insurance requirements, which can range between $ 40,000 to $ 100,000 per accident. Choosing the amount of coverage you need is the most important factor. Once you decide on the type of coverage you need, you can easily compare policies online to find an agency that offers affordable car insurance in West Palm Beach, or in your area.

Three Types of Auto Insurance

Insurance coverage is the cheapest option and usually includes damage caused by an accident. It is designed to treat damage to other cars or injuries to persons involved in an accident; It usually does not cover damage to you or your vehicle.
Collision insurance covers the required repairs after the accident. To ensure your repair costs will be taken care of, get a list of approved workshops from your agency.
Comprehensive coverage pays for damage due to theft, floods, vandalism, and damage caused by events other than collisions. Some comprehensive plans also include damage caused by uninsured drivers.

How to Shop for Auto Insurance

If you have taken a loan in your car, your lender may have rules about what kind of coverage you need; most lenders require comprehensive coverage. If you own your car directly, you can decide which type of coverage is best for you, as long as you comply with state laws.

Tips on Choosing the Best Car Insurance

Whether you purchased the first auto insurance policy or reviewed your current policy, take the time to compare multiple agencies. We recommend checking your rates every year. You can choose to get a personalized quotation from an agent, or save time using an online comparison tool.
Choose an insurance agent with good ratings. If you are dealing with a reputable company, they will most likely send online customer reviews. Find comments regarding claims, payments, and customer service. Another great resource is the insurance department in your state. Most countries publish a report stating how many complaints a car insurance company receives.
Choosing the right deductible can save you money. A higher reduction will reduce your overall premium, but it will cost you more if you have an accident. A lower reduction means less than a pocket at the time of the accident, but a higher premium along the way. If you have a good driving record and have no accidents in your records, you may want to consider a higher deductible.
Taking advantage of all possible discounts is the best way to make car insurance more affordable. Most insurance companies offer discounts for older drivers, married drivers, and safe driving records. You can also save money by purchasing a car with anti-theft protection and anti-lock brake system. You may be offered a discount to bundle your car and home insurance; However, you should check shared and separate costs before making a decision.
Ask which insurance company they offer for future savings. Some companies have programs that reduce your deductibles for safe driving every year, or you may have the option of keeping your deductible the same after your first accident. How to Shop for Auto Insurance
In the past, most people bought car insurance from agents; there are now companies that allow you to buy insurance by phone or online. Most major insurance companies still rely on local agents to take care of their customers. Your agent can help you find affordable car insurance in West Palm Beach, or in your area. How to Shop for Auto Insurance

How to Choose the Right Central Air Conditioner

How to Choose the Right Central Air Conditioner

Summer day can be very uncomfortable, but there are some things you can do to avoid the heat. You can spend some time on the beach or relax by the pool, but it will not help anything when you try to sleep soundly at night. For maximum comfort in your home you need a climate control system that can handle all the heat that Mother Nature has to offer. Here are some tips on how to choose the right unit when it’s time to set up air conditioning in Watkinsville or other communities.

How to Choose the Right Central Air Conditioner

Get Your Accurate Home Measurement

When building houses, builders often focus on square footage when making decisions about things like floor coverings, layout and other design elements. While the surface area of ​​the house is an important measure to determine the amount of living space, this is a bad factor when determining the appropriate heating and air conditioning units for residence. Because heat energy will always extend to fill the overall volume of the building, it is imperative that you always pay attention to the height of the ceiling while exploring the climate control system.

Think Energy Efficiency

Today’s society is very environmentally conscious, which means there is a premium placed on operations with minimal carbon footprint. If that’s not enough incentive, skyrocketing energy costs are becoming more expensive to run air conditioning every summer, which is why you should see a high-efficiency system. When paired with smart thermostats, you can end up with a drastic reduction in utility bills. You may also be eligible for tax incentives and other rebates by purchasing a greener system.

Consider Dual Zones How to Choose the Right Central Air Conditioner

The location of your thermostat is a major factor in the amount of heating and cooling energy released to keep you comfortable, and there are several things you can do to eliminate waste. Many people choose to set up dual climate zones when setting up air conditioning in Watkinsville, as this feature can allow you to heat or cool the occupied area at home without wasting money on unused rooms. This can be very useful at night when comfort is only important in the upstairs bedroom.

Choose Reputable Manufacturer

Once you know the exact size and configuration for your air-conditioning unit, the only thing to do is choose the right model to order, but it’s important to realize that not all manufacturers have the same dedication to quality. Although the lower initial preliminary price tag may seem attractive, you can eliminate all of these savings if your device requires constant maintenance and repairs. Be sure to research the warranty and reliability before making a major purchase.

Keep this Summer Cool

Here’s How to Avoid The 3 Most Common Affiliate Mistakes

Here’s How to Avoid The 3 Most Common Affiliate Mistakes

Affiliate marketing is one of the most effective and powerful ways to earn some money online. This program gives everyone a chance to profit through the Internet. Since affiliate marketing programs are easy to join, apply and pay commissions on a regular basis, more and more people are now willing to run this business.
Internet millionaire wants to work FOR YOU – FREE DOWNLOAD

 

However, like all businesses, there are many pitfalls in the affiliate marketing business. Making some of the most common mistakes will hurt marketers largely from the profits they generate every day. That’s why it’s better to avoid it than to regret it in the end.

Mistake number 1: Choosing the wrong affiliate.

Many people want to earn income from affiliate marketing as soon as possible. In the busyness they become part of one, they tend to choose the product of the bandwagon. This is the type of product according to the program? Heat? They choose products of interest without really considering whether the product attracts them. This is not a very wise move. Here’s How to Avoid The 3 Most Common Affiliate Mistakes

Instead of jumping on the bandwagon, try picking a product where you’re really interested. In order for any business to succeed, you should take the time to plan and know your actions.

Choose a product that interests you. Then do a research about the product to see if their request is on demand. Promoting a product you like more is easier than promoting it for income alone.

Mistake number 2: Joining too many affiliate programs. Here’s How to Avoid The 3 Most Common Affiliate Mistakes

Since affiliate programs are so easy to join, you may be tempted to join multiple affiliate programs to try and maximize the earnings you will get. In addition you may think that nothing is wrong and it would not hurt to be part of many affiliate programs.

True, it is a great way to have multiple sources of income. However, joining multiple programs and trying to promote them all at the same time will prevent you from concentrating on each program.

Results? The maximum potential of your affiliate program is not realized and the revenue generated will not be as great as you initially thought. The best way to get good results is to just follow one program that pays least 40% commissions. Then give your best effort by promoting your product with enthusiasm. Once you see that it’s generating a reasonable profit, then maybe you can now join other affiliate programs.

The technique is to do it slowly but surely. Actually there is no need to rush things to do, especially with affiliate marketing. By the way things happen, the future looks very bright and it seems like affiliate marketing will last forever too.

Mistake number 3: Do not buy the product or use the service.

As an affiliate, your main goal is to effectively and convincingly promote your product or service and to find customers. For you to achieve this goal, you must be able to communicate to customers that certain products and services. Therefore, it is difficult for you to do this when you yourself have not tried these things. Thus, you will fail to promote and recommend them conclusively. You will also fail to create a desire for your customers to take advantage of everything you offer.

Try a personal product or service first before you sign up as an affiliate to see if it really gives what it promises. If you have done so, then you are one of the credible and living wills who realize its advantages and disadvantages. Your customers will then feel the sincerity and honesty inside you and this will trigger them to try it for themselves.

Many affiliate marketers make this mistake and pay dearly for their actions. To not fall into the same situation as them, try to do everything to avoid the same mistake.

Time is the key. Take the time to analyze your marketing strategy and check if you’re on the right track. If done correctly, you will be able to maximize your affiliate marketing program and earn higher profits.

6 Reasons to Trust Self Storage

6 Reasons to Trust Self Storage

 

There are many great reasons to use a self storage facility. Whether you own a business that needs products or equipment stored or just have more personal items than your home will hold, self storage in Palo Alto is the practical solution to your needs. Here 6 of these great reasons to use self storage for your business or personal belongings.

Business Storage 6 Reasons to Trust Self Storage

Safely Store Documents – If the worst happened and your business suffered a tragedy such as a fire or flooding, having stored your company’s valuable documents offsite would bring great relief. Your vital company records can be conveniently stored so they are safe, and access to them whenever you might need them is simple and easy. Plus, you’ll have more space to squeeze in that extra employee desk or copier machine.
Office Furniture – Speaking of extra office space, companies either grow or decrease in size and sometimes need to temporarily store desks, tables, and file cabinets that are not needed. Other times businesses will need to work this furniture back into their offices and be able to get at it quickly and conveniently at a moment’s notice. Self storage is perfect for growing companies.
Solution for Sudden Sales Booms – When businesses grow rapidly, sometimes a big boost in sales orders will require additional quantities of product that might not fit into existing onsite storage facilities. Self storage is a perfect solution for businesses that need to move product offsite while they are building more facilities to handle the sales growth.
Personal Storage 6 Reasons to Trust Self Storage

Living Space – Some few lucky people have more room at home than they know what to do with. For the rest of us, extra space is a precious commodity. Having a home that is uncluttered and with room enough for tasteful arrangements of furniture and space to live comfortably is a worthy goal. Self storage can help make this happen. If you’re like most people, a large percentage of your possessions are very rarely used. Why not get them out and into a safe and secure storage facility where you can always access them when you want?
Use Your Garage for a Garage – Don’t we all envy (and sometimes dislike) those people who have a clean garage? They have their tools neatly arranged, they can easily pull their cars into them, keeping the sun, rain, and dirt off of them, and there’s even room to walk around in them. This can happen for you if you’ll simply load up all the things you have stored in your garage and take them to a self storage unit where you can also arrange them very neatly–or not!
Security for All 6 Reasons to Trust Self Storage

 

Most storage facilities have excellent security systems that will keep your valuable business records and assets or precious personal belongings safe from theft and damage. Onsite personnel often patrol their self storage facilities to ensure that your items are doubly safe.

Don’t use up valuable office space or clutter up your home when there’s a perfect place for self storage in Palo Alto. Your valuables will be safe from harm and you can get to them whenever you want.

Review: Dennis Hopper as remembered by his right hand man in “Along for the Ride”

Review: Dennis Hopper as remembered by his right hand man in “Along for the Ride”

Actor-director Dennis Hopper and his friend-assistant, Satya de la Manitou, as seen in the new documentary “Along for the Ride.” SIGNIFICANT PRODUCTIONS / HAT & BEARD FILMS

He outlived James Dean, held his own against John Wayne, and with Jack Nicholson created the pinnacle of the 1960s independent film, “Easy Rider.” Dennis Hopper was a maverick, a multi-hyphenate of a most illustrious sort: actor-writer-director-photographer-carouser.

Following “Easy Rider,” he could write his own ticket in Hollywood, and did so, grabbing $ 1 million and final cut from Universal to movie “The Last Movie” in the mountains of Peru. The resulting film may have been art, and the studio was determined it was not commerce, and buried it.

Dennis Hopper filming “The Last Movie.” UNIVERSAL PICTURES
Blacklisted by the studios, Hopper becomes a pariah, though a legendary one. He maintained a bohemian existence in Taos, NM, in the years before he overcame his alcoholism and revived his career with the movie “Apocalypse Now,” “Out of the Blue,” “Blue Velvet,” “Hoosiers” (for which he earned his sole acting Oscar nomination), and “Speed.”

Instrumental to Hopper’s survival was his right-hand man, Satya de la Manitou, whom he met at the time of “Last Movie” and whose friendship and service over decades helped maintain the allure, and the life, of the star, not least of which when he shanghaied the actor off to rehab.

De la Manitou provides wistful narration in the new documentary “Along for the Ride” (opening Friday), in which he basks in the memory of his friend (who died in 2010), and in the special place he held as the adjutant of a genius. [As such, “Along for the Ride” is a pair with another recent documentary, “Filmworker,” in which Leon Vitali recalls the life of he lived at the beck-and-call of another genius, Stanley Kubrick.]

Directed by Nick Ebeling, the documentary features invigorating remembrances from many who were pulled into Hopper’s orbit during the 1970s and ’80s, including Wim directors Wenders and David Lynch, actors Dean Stockwell, Russ Tamblyn and Linda Manz, exec studio Michael Medavoy, musician Dwight Yoakam, architect Frank Gehry, and artists Ed Ruscha and Tony Shafrazi.

Dennis Hopper: 1936-2010
29 PHOTOS
Dennis Hopper: 1936-2010
De la Manitou binds it together, rummaging through storage units and scrapbooks, the bleakly beautiful landscape of Taos, and the Peruvian locations of “The Last Movie,” which refused to change from how they looked almost five decades ago, when Hopper brought the artifice of cinema for a story about the artifice of cinema.

The movie’s soundtrack is smothered at times by a score from Gemma Thompson (of Savages), but the crisp, black-and-white cinematography by Ebeling, Danny Reams and Randy Wedick, rare photographs, and snippets of Super 8mm footage taken on the locations of the two movies and soirees, pull you right into the period.

The film is a black-and-white contact sheet of a movie – nostalgic fragments in time lovingly preserved and highlighted by grease pencils, used to illuminate a portrait that is nonetheless too big to be contained in any single account, no matter how devotional .

Should Gates Automatically Open Overseas or Forward

Should Gates Automatically Open Overseas or Forward

The automatic swing door opens either out of the property or into the property. But how is this chosen? What factors determine the direction of automation gates installed at the gate? Here’s our short guide:
The Open Gates Outlying Gates are open to the track and even up the street. This is unacceptable for security reasons and because it can cause a blockage. Unless there is enough space on the property to accommodate them open fully, the swing gate should be open forward towards the prepertry.

Should Gates Automatically Open Overseas or Forward

The Open Gates To Go The Way To The Swing Gate The brain swings open with the edge furthest from the hinge that runs a circle arc. The base of the gate will cross the flat plains with the same height of the ground along this arc. If the land goes up, the gate will hit it. This means an entrance with an upward slope creates a problem. Possible solutions to this problem include special hinges opening the gates at an angle, or installing gates on higher hinges. Both are inconvenient and the second one can make a gate with a big gap under them when closed. If there is no space for the gate to swing open outward, the sliding gate offers an alternative that avoids the problem.

Gates that Unlock Obstacles Opening the swing doors without detecting obstacles will hit everything in their path. This means that the swing gate area is open as it should be open from the parked car, wall, property, factory, etc. to ensure that the gate can be fully open.

Open Gate That Is Constraints Hanging doors can be an obstacle when opened. If you have a large parking area inside your gate, it is easy to consider a parking lot with a closed gate. But to get through your gates, they should be open. When they are open, they are inside the area where you park. These barriers may block access to the entrance portion or prevent parking in the parking area.

Swing Gates Act Like a Screen If you often experience the wind blowing through your gate, this wind will act in Electric Swing Gates. The full gate has no gaps in it and acts like sailing when the wind is blowing. They need more power to open it as the wind blows against the direction of movement. But the swing gates start at the 90 degree position from the position they are finished in. So the operation may not have the wind blowing on it at the beginning and will be affected by all the winds that prevail at the end. The swing doors come in various designs in various ways to automate them. How they actually move and where they move during operation is important and understandable when considering automatic swing gates for your unique applications. Should Gates Automatically Open Overseas or Forward

The Many Benefits of Medical Cannabis

The Many Benefits of Medical Cannabis

Every day, it becomes very difficult to deny the positive aspects of medical marijuana. Ask anyone who uses it for pain management related to life-altering illness – Cancer, AIDS, Glaucoma, Sclerosis and Crohn’s disease, among others – and they will tell you how it changed their lives. Get more information on buying legal weeds online
How smoking or ingesting organic ingredients has created the management of the discomfort and unwanted effects of a revelation. That when compared to a variety of chemically enhanced pharmaceutical offerings, the tiny white tablet is not appropriate.

 

Take unwanted side effects, for example. Most prescription drugs include multi-page racers of undesirable worthy goods that may occur with typical usage – liver damage is similar to long-term use. Compare it to cannabis, whose research shows no permanent damage to long-term use, and some patients decide not to smoke. Bake, butter, oil, and other natural means make cannabis the easiest medicine to swallow.

And medical marijuana is not only beneficial to weaken the disease. It has also been found to ease discomfort surrounding arthritis, chronic discomfort, and nausea. Many girls report achievement while working with cannabis to treat menstrual cramps, and postmenopausal women have found success in using marijuana to fight hot flashes, mood swings, and cold. Currently there is actually research done that shows that medical marijuana may have a positive effect on depression as well as other anxiety-related disorders.

Steroids “bunch of stoners” have been following the cannabis customers who are responsible for this for too long. Like other valuable drugs, marijuana is often abused. Unlike other prescription drugs that are useful in the market, it is practically impossible to “overdose” on marijuana. Grouping marijuana as a risky drug in the first location is actually a bit like banning black cohosh or ginseng or other herbs routinely utilizing a unique culture for healing and handling pain. This is really an alternative medical course, as precise as chiropractic treatment, and is usually applied in conjunction with fantastic results. The chiropractic philosophy marches perfectly with medical marijuana – your body and nature, has the energy to heal.

In the end, that is the benefit that must be given by cannabis number 1: this is actually a herb, growing from the earth. It can not be processed or refined or enhanced chemically. It does not contain an endless list of unexpected materials that are carefully crafted to manipulate your symptoms. Marijuana is actually a natural remedy whose possible applications have not begun to scratch its surface.